Preserve the secret identities in your customer data platform with Zeta’s Live ID Graph.
As a kid I wondered—somebody must know Clark Kent is Superman and keeps his secret. Those glasses can’t fool everybody. With Zeta’s new Live ID Graph, you can preserve universal IDs from outside Zeta and maintain their secrecy, if you choose. Live ID Graph recognizes third-party customer IDs from other systems and connects them as a secondary key to corresponding Zeta profiles. You can also more easily merge profiles into a single view within Zeta CDP+.
Use previous third-party IDs to conduct person-level operations via API
Execute merges by providing a Zeta profile ID and external customer ID
Expedite onboarding and recognition of third-party IDs for campaign use
$130That’s the price DC Comics paid creators Jerry Siegel and Joe Shuster for Superman’s rights in 1938.
How many secret identities can the Zeta Live ID Graph keep?
Contact your Zeta account manager or sales representative to learn more.
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