Scores of audiences are waiting to be discovered in Audience Explorer!
Zeta Data offers the ability to engage millions of customers and prospects—but how do you determine the right audience segments to target? Propensity Scoring is how. The latest enhancement to Audience Explorer, Propensity Scoring enables you to build audience segments based on everyone’s likelihood to act or respond with the desired outcome. Scores are derived from real-time Zeta Data signals, meaning the audiences you target will be the most receptive to your offer.
Use scores to build segments, conduct A/B tests, analyse campaign results, and more
Pre-determined propensity models available today as “starter kits” for retail marketers
Future propensity models available for automotive, travel, financial services, and more
Contact your Zeta account manager or sales representative to learn more.
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The 2023 Winter Launch Box at a Glance:
Forecasting Calendar
Propensity Scores
Personal Dashboard
Zeta Live ID Graph
Data Warehouse Mapping
Experience Builder Workflow Settings
