Take your best-laid plans to the bank with omnichannel forecasting.
If there is one thing customer journeys have always lacked, it is predictability. But that’s about to change. The more we know about an audience and how past behavior defines it, the more precisely we can forecast the outcome of an individual or series of campaigns. New in the Zeta Marketing Platform, Forecasting Calendar enables you to visualize multichannel campaigns across weeks, months, even years based on forecasted metrics you define. Best of all, Forecasting Calendar spans owned and paid channels for a true omnichannel calendar and forecast.
Forecast metrics that matter most including opens, clicks, conversions, and spend
Apply modeling to improve churn, propensity scoring, and other identified KPIs
Share forecasted insights with C-level executives for strategic business planning
890+intender audiences from Zeta Data help inform the Forecasting Calendar.
The forecast only gets brighter with Forecasting Calendar.
Contact your Zeta account manager or sales representative to learn more.
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